White Paper: Data Quality Challenges at the Border of your Business


The goal of Customer Relationship Management (CRM) is a single, 360-degree view of the customer. Though a worthy ambition, CRM systems, by themselves, do not deliver that capability because they are only as good as the data that drives them. Yet, as data-dependent as they are, CRM systems provide little real inherent mechanism to assure the quality of that data.

This paper outlines the changes driven by modern CRM and how a focus on data quality – up front – can address those challenges and contribute to the success of your effort to acquire and retain customers.

Doc Category: Gated Marketing Materials, White Paper