Every customer interaction depends on easy access to trusted, complete customer data. Doing so is much easier said than done: Gartner reported poor data quality is the primary reason why over 40% of all CRM business initiatives fail to meet their goals. A survey by Royal Mail Data Services (UK) found that stale, low quality customer data reduces annual revenue by nearly 6%.
Trillium Quality for Microsoft Dynamics CRM helps you maximize the success of your customer engagement efforts by improving and maintaining the quality of your CRM data for a true single view of the customer.
Built using the Microsoft Dynamics plug-in architecture, Trillium for Dynamics CRM provides advanced data quality processing exactly where and when it is needed, ensuring new records are compared and matched with existing records prior to data entry or bulk import.
Serving the data quality needs of end users, data stewards and administrators alike, Trillium for Dynamics CRM enables organizations to cleanse, match, evaluate, de-duplicate and merge customer data against a wide array of configurable out-of-the-box quality rules.
Trillium Quality for Microsoft Dynamics CRM enables your organizations to successfully engage and acquire customers, as well as build customer loyalty and wallet share, by establishing complete, accurate and unified CRM records in less than 30 days.