InsideView enables social selling by incorporating intelligence gained from social media and traditional editorial sources for both organizations and contacts. With Trillium to improve the accuracy and completeness of organization and individual data, ensuring a continuously synchronized single view, InsideView's solution extends insight through continuously incorporating relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. InsideView and Trillium Software deliver this quality and intelligence natively within the Microsoft Dynamics CRM environment.